AVX is a premium performance golf ball for golfers who want distance, feel, and a piercing/low ball flight. A new innovation by Titleist in the construction of AVX increases ball speeds to advance your game. Aside from speed, you'll also find more distance on each and every shot. This comes from a large core formulation, a thinner cover, and a unique aerodynamic dimple design. The aforementioned cover also gives you the control you need to make those scoring shots.